Social Media captures the image and benefits by analyzing the campaigns of various brands in respect of Green Marketing. It plays an important role towards
environment friendliness. The campaigns shared by the companies create a boom
market in the social media as youngsters now-a-days have a close eyes on these.
Young generation is more conscious regarding the Eco friendly products because
of its sustainability for their own future. Therefore in some schools the tree
plantation activities also being conducted so that from today itself the
children’s can also be aware about their environment. The campaigns being
promoted on social media helps in knowing whom we have to target and share our
information too. All the campaigns conducted are mostly being successful in
every aspect.
In
Germany McDonalds came up with the campaign of “Kick the Trash” in which
various children and youngsters participated and enthusiastically came up with
the awareness regarding disposing of litter responsibility. The campaign was a
huge success in capturing the attention of green marketing too. Green marketing captures the image of
the brand through its green products which are environment friendly and being
healthier to consume also. It helps in future generation to consume the
resources which are going to be exhausted shortly. It not only share the topic
regarding green products but also how to maintain it as well as promote the
brand is also the main points which needs to be highlighted in green marketing.
The process of social media is dynamic
as due to change in the technology or environment affect it to change also.
This process being designed to attract and educate the company’s brand so as to
know how they can capture the minds of the users.
The
social media includes the campaigns as one of them was the #share a coke
campaign in which it provides personalized virtual bottles and share that with
friends on facebook, twitter, etc. with the hash tag used. With so many post
even the company’s coca-cola share being rose drastically.
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